Alas, poor Borders
This just in, from Associated Press, no less. Shame on them! The guilty passage is in an article about the closing of the Borders bookstore chain.
Justin Grant, 31, from Brooklyn, however, was less phased. Although he had just picked up a parenting book to read on his commute home Monday, he said he buys most of the 25 to 30 books he reads a year onĀ Amazon.
Phased!?! They want fazed! “Phase” has to do with things like sine waves and light waves, and how the peaks and valleys of the waves match. “Faze” means to be stunned, disconcerted. Someone who doesn’t care what others think is not likely to be fazed by their insults. Perhaps, because both homonyms are real words, (ahem) someone relied too heavily on their spell checker. I’d rather have that, bad as it is, than have a professional writer and editor not know the difference between phase and faze.
Now to give good old Associated Press credit where credit is due, in the caption to one of their photographs to accompany the article, they did get something right. I quote their caption with the photo:
Note their apostrophe in “consumers’. ” (The bold is mine.) Plural possesive, which a lot of folks are afraid to get right. They got it right.
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