This one is correct!

This post goes with my last one. You measure brain power, you don’t count it, even though it’s measured in units, apparently. Units notwithstanding, memory is something you measure. See the sign in the elevator:

I apologize, sort of, that my second and third sentences are basically a repeat.

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Misuse of “fewer” and “less” is one of my hobby horses. Use “fewer” when you’re counting, “less” when you’re measuring. Sometimes the distinction can be ambiguous, especially with speed, time, and distance. Here’s another ambiguous one. Second speech in panel two:

“Amount” is technically incorrect. It goes with things you measure, not count. But he’d have to say “the same number of words” to be unambiguous. After all, he could be saying “the same amount of speech/conversation/blah-blahing as the rest of us.”

This is one of my hobby horses, and maybe we’ll lose this battle, but still, I didn’t expect to find this mistake made by these folks, Axios. Does it jump out at you when you read this sentence?

Yes! Use “fewer” when you’re counting something, and “less” when you’re measuring, when you can have fractions. I don’t think they expect 3.9 Americans.

Harrumpf.

Use the search box on the right to find more examples of when and when not to use fewer or less.

I have mentioned the common goof regarding “less” and “few.” Here’s the same problem, only with different words. Last panel:

So when you’re counting, use “number,” when you’re measuring use “amount.”

Remember—when you’re counting, use “fewer.” When you’re measuring, use “less.” She used the wrong word.

Their definition of “shrinkflation” is okay, though. Same price, less product.