How Many Mistakes Do You See?
Of course the humor here is all the mistakes. Do you make any of these? heh. If you do, you won’t notice them.
Can you think of a couple more mistakes he could have included? Feel free to list them in the comments.
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Normally You Don’t Use an Apostrophe to Make a Plural
The apostrophe goes with posessive forms, but an exception exists—acronyms use an apostrophe before the pluralizing “s” if you need it to be clearer. In this strip, it’s all uppercase, so the apostrophe is appropriate. Last panel, last word.
If this were normal upper-lowercase writing you would have CEOs, which is okay.
A Really Bad Mistake
I can see putting quotes around a Sale! sign in a grocery store, but an automatic apstrophe before an “s” at the end of a word means you’re not paying attention. “Gets” is a plain old third person singular verb—no apostrophe! It’s in the caption at the bottom. Don’t do this!
When to use an apostrophe to make a plural
Part of good writing is to be unambiguous. Sometimes you need an apostrophe to make a plural sound right. See the last word in this comic:
The apostrophe makes you pronounce it “prose” which is plural of “pro.” Without the apostrophe, it’s “pros,” which you might be inclined to pronounce “pross.”
This doesn’t happen very often. When I run into another example, I’ll post it.
This Isn’t Exactly Writing Advice
But maybe it is!
It does suggest a writing topic. And I see the sign got the apostrophe correct!