Marketing Communications
Tech writers say that all marcom people are insane. Marcom is the tech writers’ word for “marketing communications.” The purposes of marketing and technical writing are a world apart. They purpose of marketing is to persuade people to buy something. The purpose of technical writing is to tell the truth, be it describing what’s going on, or describing how to do something.
Here’s an example of marcom:
Yes, the comic is funny, with all those contradictons, but the marcom is disturbing to me, a tech writer. I think Luann might become a tech writer.
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The Real Meaning of Dandelion The “lobbyist” is wrong about the meaning of “dandelion.” The word is derived from the French phrase dent-de-lion, meaning “lion’s tooth.” It’s a reference to the jagged shape of the leaves. I visited a town in the midwest that has an annual community celebration called Dandelion Day. I think it’s […]
A Homonym Discussion
For more on the subject, look up “homonym” in the site search box on the right. It’s a somewhat tricky subject, involving spelling, pronunciation, and meaning. Here’s an example, sort of.
An Impressive Hyperbole
“Hyperbole” is the technical term for literary exaggeration, such as saying “huge” when “big” will do. Normally this figure of speech is one word, but you can use more than one word if you like: I like the pun at the end. “Thesaurus” does rather sound like a dinosaur name.
A Misused Plural
You can refer to a whole group at once, or refer to it a part at a time. Those two usages require different words. Second panel: “Everyone” refers to the whole group. I’m pretty sure she meant “anyone,” which refers to all the individuals in the department. I suppose in the third panel the speaker […]
