Marketing Communications
Tech writers say that all marcom people are insane. Marcom is the tech writers’ word for “marketing communications.” The purposes of marketing and technical writing are a world apart. They purpose of marketing is to persuade people to buy something. The purpose of technical writing is to tell the truth, be it describing what’s going on, or describing how to do something.
Here’s an example of marcom:
Yes, the comic is funny, with all those contradictons, but the marcom is disturbing to me, a tech writer. I think Luann might become a tech writer.
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