Normally You Don’t Use an Apostrophe to Make a Plural
The apostrophe goes with posessive forms, but an exception exists—acronyms use an apostrophe before the pluralizing “s” if you need it to be clearer. In this strip, it’s all uppercase, so the apostrophe is appropriate. Last panel, last word.
If this were normal upper-lowercase writing you would have CEOs, which is okay.
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