A Bad Ad
rogersgeorge on July 22nd, 2020
—as far as the writing goes, anyway. It’s ambiguous. I ran into this:
Stop Wasting Money With PayPal’s New Money-Saving Tool
(Find it yourself. It’s around.)
What’s the relationship between the tool and money?
- You waste money if you use the tool? This is how I took it when I first read the line—It was an ad for a competing product.
- You waste money if you don’t use the tool?
The problem is what “with” means. Less ambiguous would be to say, “Stop wasting money. Use PayPal’s new money-saving tool.”
You can probably come up with a few other ways to say it. Feel free to improve the line with your own line in the comments.
One Response to “A Bad Ad”
Trackbacks/Pingbacks
Leave a Reply