A Bad Ad

rogersgeorge on July 22nd, 2020

—as far as the writing goes, anyway. It’s ambiguous. I ran into this:

Stop Wasting Money With PayPal’s New Money-Saving Tool

(Find it yourself. It’s around.)

What’s the relationship between the tool and money?

  • You waste money if you use the tool? This is how I took it when I first read the line—It was an ad for a competing product.
  • You waste money if you don’t use the tool?

The problem is what “with” means. Less ambiguous would be to say, “Stop wasting money. Use PayPal’s new money-saving tool.”

You can probably come up with a few other ways to say it. Feel free to improve the line with your own line in the comments.

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